Oz brewery apologises and redesigns Ganesh-Lakshmi beer

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ANI Washington
Last Updated : Nov 15 2013 | 9:50 AM IST

Hindus worldwide have thanked Brookvale (New South Wales, Australia) based "Brookvale Union" brewery for apologizing and focusing on redesigning their ginger beer that carries juxtaposed images of Hindu deities Ganesh and Lakshmi.

In a statement released on November 14 and published in "Beer and Brewer" magazine from New South Wales, the brewery said: "We have subsequently apologised for any distress caused and begun the process of removing the images from the website. We're lovers, not fighters, we want to make it right... We are now focused on redesigning the Ginger Beer which hopefully all can be happy with!"

It has asked "graphic designers, artists, and even doodlers" to come up with a better design by November 24, and is reportedly urging them not to use imagery that may be deemed offensive.

"It seems we have unintentionally offended our Hindu friends with the imagery on our Ginger Beer packaging...Brookvale Union is about great tasting, fun beverages and not about disrespecting anyone or their beliefs", statement added.

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First Published: Nov 15 2013 | 9:42 AM IST

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