Yahoo beats Google to top U.S. web traffic rankings in July

Yahoo has topped the comScores monthly U.S. Web rankings in terms of 196.5 million unique U.S. visitors for the month of July, beating out long-time rival Google.

The new data released by Yahoo, without incorporating Tumblr's figures, has revealed that the company has beaten Google to become the most visited website in the U.S. in July, the Sydney Morning Herald reports.

According to the report, this is the first time Yahoo has come over the search giant Google since April 2011.

Yahoo sites have beaten the rival company with a marked difference of 4.5 million by reportedly having 196.5 million unique U.S. visitors in July as compared to Google's 192 million.

The data also showed that Yahoo! sites were seen by 87 percent of the 225 million American internet users in July, the report added.

Meanwhile, Google continues to dominate in search engine with 67 per cent of that market captured in June.

Microsoft's search engine, Bing, was ranked second with 17 per cent of search engine traffic in the U.S.

And Yahoo! came in third with 12 per cent search engine users in U.S.

Marissa Mayer, a former Google executive, who was appointed the president and CEO of Yahoo! in July last year, had made sweeping changes at the internet giant.