Maruti Teases Ciaz with a '#coolcatsintown'; launch next month!

Image
Raunak Awasthi Jaipur
Last Updated : Aug 21 2014 | 6:05 PM IST

Ahead of its launch next month, Maruti Suzuki has started the promotional campaign for the SX4 replacement – Maruti Suzuki 'Ciaz'. The first teaser image showcases a cat driving the new Ciaz and yeah not to mention those glares! Looks like a series of teasers are ahead of us as the launch is around the corner. Furthermore, Maruti's marketing campaign goes with the hash-tag #coolcatsintown. Speaking about the launch, sedan is likely to land in the first week of September and will compete with the Honda City, Hyundai Verna, 2014 Fiat Linea, 2014 Ford Fiesta, in general.

Moreover, Maruti has already started the production of the Ciaz and reportedly, company has already produced close to 1000 units of the car as of now. Seeing the anticipation sedan has created since the glitzy concept company showcased at the Expo, looks like company has been ramping-up the production for easy availability; though expect a modest demand for the sedan!

Mechanically, the upcoming Ciaz is likely to be powered by the Ertiga borrowed engines. The diesel trims will be powered by the 1.3L Fiat Multijet borrowed DDiS turbo diesel engine. The engine gathers 88.8bhp (90PS) and 200Nm of max torque; most probably this engine will be mated to a 5-speed manual gearbox. On the petrol front, it gets 1.4L K14 naturally aspirated petrol producing 93.5bhp (95PS) and 130Nm of peak torque. We can expect a CVT automatic mated with this engine along with the manual. Expect modest fuel efficiency figures from the both the trims, although the official figures will come on the launch date.

Source : CarDekho

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 21 2014 | 1:15 PM IST

Next Story