Blue Star launches extensive range of split and inverter air conditioners

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Capital Market
Last Updated : Jan 18 2017 | 12:01 PM IST

New line up of highly energy efficient and eco-friendly products

Blue Star has announced the launch of an extensive range of stylish, contemporary and energy-efficient air conditioners. With this launch, the Company has set a new benchmark in the air conditioner industry, by offering the highest number of models, providing the right match for every air conditioning requirement across residential, commercial and institutional segments. The products are equipped with modern features and state-of-the-art technology. They are available in a wide choice of colours, and offer significant power savings.

Blue Star has set a new standard through the latest line-up of room air conditioners, which consists of over 135 models, with 40 of these models on the new technology inverter platform. The stellar array ranges in tonnage from 0.7 TR to 4.5 TR across 2-star, 3-star and 5-star models, as well as 3-star and 5-star inverter models. For markets which face harsh winters, there is also a complete line-up of inverter split air conditioners which cool in summers and heat in winters. 8 of the 19 models of 5-star inverter split air conditioners are equipped with a 'smart' Wi-Fi feature which enables the user to operate the machine from any place.

An important benchmark set with this range of air conditioners pertains to the new 5-star inverter split AC models which not only gives a whopping 65% energy saving over 1-star fixed speed ACs, but also provides the customer with a high level of comfort since the air conditioner is designed to set temperatures in steps of half a degree (0.5C). This is a first-of-its-kind product in the Indian market.

19 variants in the 5-star inverter split ACs category is another benchmark being set by the Company. Blue Star's share in the inverter and 5-star air conditioners range is higher than that of the industry, signifying that the Company enjoys a preference amongst discerning consumers who purchase premium products. Several models in this range are equipped with eco-friendly refrigerants. The entire series of star-rated inverter split air conditioners is equipped to function smoothly within a voltage range of 160V - 270V, without the aid of an external voltage stabiliser.

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First Published: Jan 18 2017 | 11:27 AM IST

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