Abhay-Preeti to test the waters with 'One By Two' (IANS Preview)

Image
IANS
Last Updated : Jan 27 2014 | 5:18 PM IST

The love story, which has been directed by Devika Bhagat, revolves around a couple who meet each other while living in Mumbai. They are fed up with their lives and want their situations to change desperately.

The film, made on an budget of about Rs.15 crore, is looking at a fair business opportunity with "Jai Ho" figures not living up to expectations, says Rajesh Thadani of Multimedia Combines.

"If 'Jai Ho' had done well, it would have been very tough for the next film to do well. So this will be beneficial for 'One By Two'," said Thadani.

The film, which will be shown in approximately 1,000-1,200 screens all over India, is the debut production of Abhay's banner - i.e. Films. He has co-produced the film with Viacom 18.

However, the actor has hardly promoted the film, a norm nowadays.

The movie, however, made news due to the tiff between Abhay and T-series regarding the delay in the marketing and music launch of "One By Two".

Abhay, who walked the red carpet at an award function with a made up black eye signifying helplessness, brought out the controversy in the open.

Singers like Kailash Kher, Sonu Niigaam and Sunidhi Chauhan and composers such as Vishal Dadlani and Ehsaan Noorani hailed Abhay's courageous outburst against the music label.

However, T-series denied all accusations calling them baseless.

The fight was resolved when Viacom 18 Motion Pictures sent out a press statement saying that everything has been sorted out.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jan 27 2014 | 5:10 PM IST

Next Story