Add Old Delhi's essence to your summer line

Image
IANS New Delhi
Last Updated : May 09 2014 | 2:29 PM IST

Designer Simer D. Singh has taken inspiration from the charm of Old Delhi's intricate architecture and colourful life to launch her summer collection of Indian wear under the Color Code brand name.

Her brand offers saris and anarkalis in contemporary and classic styles.

"Each garment is artistically designed and hand crafted, taking its inspiration from current trends to create understated elegance with minimal fuss to allow the wearer to feel comfortable and classy at the same time. This line defines grace and glamour with its fashion," the designer said in a statement.

Walking in the bylanes of Old Delhi inspired Singh.

"The beautiful flows and colours of traditional saris and Indian wear worn by people going about their daily lives in the stunning heritage part of Delhi, were muses for Color Code. With an emphasis on timeless styles, Color Code's take is an update on the classics," she said.

Born in Delhi, the designer pursued her higher education in management at London's The Cass Business School.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: May 09 2014 | 2:10 PM IST

Next Story