adidas gifts 'Made in India' training gear to Modi

Image
IANS New Delhi
Last Updated : Jun 20 2015 | 6:48 PM IST

German sportswear major adidas has designed personalised training gear for Prime Minister Narendra Modi ahead of International Yoga Day. And it even has his initials printed on one side.

The set was developed with the brand's revolutionary cooling technology - CLIMACOOL® - with every product in the set being 'Made in India'.

Dave Thomas, managing director, adidas Group India, has sent out the personalised gear to Modi as a token of appreciation for leading a global change of a healthy lifestyle.

"We live and breathe sport at adidas, it is part of our DNA, so encouraging a fit and healthy lifestyle comes naturally to us. As the sensation of International Yoga Day spread across the world, we were equally energised to hear about Prime Minister Modi's initiative.

"In the spirit of what is set to be an iconic day, we created this custom-made gear to showcase our support and appreciation. We are confident that International Yoga Day will see increasing participation in the years to come and hope that this day multiplies into months, years and eventually a lifestyle for citizens in India and around the world," Thomas said in a statement.

According to a spokesperson of the brand, the training gear was delivered to the Prime Minister's residence on Friday.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 20 2015 | 6:08 PM IST

Next Story