Arjun Rampal, Ileana to walk for Jabong at LFW

Model-turned-actor Arjun Rampal and actress Ileana D'cruz are set to walk the ramp for online fashion portal Jabong, which has announced the launch of European footwear brand Bugatti and in-house designer label Sangria, at the upcoming Lakme Fashion Week (LFW) winter-festive 2015 here.

Arjun will launch Bugatti on the LFW runway on Saturday while Ileana will walk for Sangria on Sunday.

Saying that the face of e-commerce is changing, Ileana feels it is "amazing" how the online space is getting better.

"I feel Sangria represents a fashion forward and independent women but at the same time exhibits traditional grace. It's amazing to see such great work by Indian designers. E-commerce is changing how we shop and I think it's amazing how this space keeps getting better and better," Ileana said in a statement.

On the other hand, Arjun is "thrilled" to walk for Bugatti.

"Walking the ramp is a fun and exciting experience, after all I started my journey with this so getting back to my roots is always humbling. I have seen the Bugatti collection and it's amazing how it can be worn across all age groups and people from all walks of life. I personally pay a lot of attention to my shoes. They have to be stylish and yet comfortable - as it just adds on to the confidence and makes you look presentable," he said.

Commenting on the associations, Praveen Sinha, managing director and co-founder, Jabong.com, said that they are "extremely happy" as both the celebrities "complement the respective brands quite well".

The five-day event will start on Wednesday and conclude on Sunday.