Already under lens for its role in Russia's meddling into the 2016 US eelction, Facebook has admitted that up to 270 million accounts on the platform are either fake or duplicate.
The social media giant this week released its third quarter earning and buried in those results, it disclosed that there are tens of millions more fake and duplicate accounts than it had previously thought, The Telegraph reported on Saturday.
Around two-to-three per cent of its 2.1 billion monthly users in the third quarter of 2017 were "user-misclassified and undesirable accounts", Facebook said, adding the number were up from the one per cent it had estimated in July.
Another 10 per cent of its accounts are duplicates of real users, almost doubling its estimate of six per cent from last quarter's results, suggesting that in total, up to 13 per cent of its 2.1 billion monthly users (almost 270 million accounts) are "illegitimate".
The company said that improvements to the data used to identify fake accounts was behind the increase, rather than a sudden surge in fake users, the report pointed out.
The disclosure could lead to increased scrutiny of the social network that is already under scrutiny after it revealed that the Russian content on its platforms reached more users than reported earlier.
According to a report in The Washington Post in October, Facebook was planning to tell lawmakers that 126 million of its users might have seen content produced and circulated by Russian operatives -- many times more than the company had previously disclosed about their reach.
Facebook had previously reported that nearly 10 million users had seen those ads.
--IANS
sku/in/vm
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
