Focus on female audience, says Witherspoon

Image
IANS Los Angeles
Last Updated : Jun 01 2015 | 3:48 AM IST

Actress Reese Witherspoon said that women "should make up 50 percent of the movies we see".

Speaking at the Producers Guild of America's 7th annual "Produced By" conference on the Paramount lot, the actress offered plenty of encouragement to producers by stressing the need to focus on the female audience - as demonstrated by her recent producing efforts, "Wild," "Gone Girl" and "Hot Pursuit", reports variety.com.

"Women make up 50 percent of the population. We should make up 50 percent of the movies we see," Witherspoon said.

Witherspoon shared that she and partner Bruna Papandrea created Pacific Standard company out of frustration with a lack of interesting roles for actresses.

She said: "It is great to have specificity because people know what to send you. We are looking for great female parts."

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jun 01 2015 | 3:42 AM IST

Next Story