Fox Sports strikes multi-media deal with Formula E

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IANS Los Angeles
Last Updated : Aug 09 2013 | 7:58 PM IST

FOX Sports, one of the largest global sports networks, has signed a multi-year deal with the FIA Formula E Championship, the world's first fully-electric car racing series beginning in September 2014.

Formula E is a new FIA Championship featuring open-wheel cars powered exclusively by electricity and racing in the heart of 10 of the world's leading cities.

Designed to promote interest and investment in electric vehicles and sustainable motoring, 10 teams each with two drivers will compete in one hour races using Formula cars capable of reaching speeds of more than 220kph with zero emissions.

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"This series makes racing very relevant well into the future," said Carlos Martinez, President Latin America for FOX International Channels, who helped broker the deal. "With a global approach to acquiring knowledge and fast-tracking technology through the world of international racing competition, the Formula E Championship is much more than just another weekend at the track…it makes racing an integral part of solving one of the world's most daunting challenges and we are thrilled to be a part of that process."

The deal, across all territories, includes exclusive and non-exclusive on-line and mobile transmission rights.

"We are very proud to announce this major agreement," said Formula E CEO Alejandro Agag. "This global broadcasting deal will bring our Championship to nearly 90 countries and a potential 180 million households worldwide, giving our partners, our teams, and our team's partners a platform to visualize the association to the values of this competition."

As well as two races in the US, last month saw leading IndyCar outfit Andretti Autosport become the first US team to join Formula E. Six of the 10 teams have now been signed for the inaugural season, three of which have already been announced with Andretti Autosport, China Racing and British-based Drayson Racing.

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First Published: Aug 09 2013 | 7:48 PM IST

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