The average daily tourist footfall to Jammu and Kashmir has nosedived to about 5,000 in March and April this year, an official of the northernmost state said here on Saturday.
"If the situation was in control then we would have had at least 10,000 tourists per day visiting our state. This is the peak time, but we have not seen a spurt in numbers. We are hoping the footfall will go up in the next couple of months as the situation has improved," Ghulam Zeelani Zagar, Deputy Director of Jammu and Kashmir tourism, told the media here.
In 2016, as many as 17 lakh tourists toured the troubled state.
"This fiscal, we apprehend a lakh or two less number of tourists because the situation in the last six months has not been so good, particularly after July," Zagar said.
Zagar appealed to the public not to turn their backs on the scenic spots such as Gulmarg, Sonmarg and Srinagar.
"The recent terrorist activities are only near the border areas. The tourist destinations of the state are well protected with maximum safety and security for the tourists. The hotel owners, the transport operators and the administration are ready to provide safety and security for the tourists," he said.
To lure travellers, the state Tourism Development Corporation (JKTDC) is offering a discount of around 50 per cent on its tour packages, while the private tour operators have come forward with 30 per cent discount.
The situation turned grim for tourists, especially after July 8 last year, when the security forces gunned down Hizbul leader Burhan Wani.
His death led to violent protests, several months of curfew, an overall deterioration in the state's security situation, and more than 100 deaths across the valley.
--IANS
sgh/ssp/py/bg
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
