After Google and Salesforce, Walt Disney Co. has joined the race to buy the struggling micro-blogging platform Twitter, a media report said on Tuesday.
The acquisition of Twitter, if happens, will be Disney's biggest technology deal, the Wall Street Journal reported.
Twitter has recently invested into streaming sports events online.
"Since Disney owns ESPN, the media giant could view Twitter's sports-programming efforts as creating a potential rival - or, in the event of a successful acquisition, it could be a source of technology that could benefit ESPN as cord-cutting becomes more widespread," said the WSJ report.
The shares of Twitter, which currently has 313 million monthly active users, jumped more than 20 per cent last week on the sales rumours which have been making the rounds for quite some time now.
Twitter, which is struggling to add new users amid stalled growth, now has a market value of nearly $16 billion.
--IANS
na/in/vm
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app