OPPO unveils thinnest smartphone and much awaited N3

Leading global electronic gadgets maker OPPO launched the latest edition of its N series smartphone at a grand event here Wednesday, featuring its unique rotating camera, as also another which it claimed was the world's thinnest yet.

Besides featuring the much-loved swivel camera feature, the N3 also has the capability to capture pictures in 360-degree mode, along with other added elements like multi-angle, wide-angle and panaromic shots.

In the midst of some 1,500 people, representing the dealers, fans and the media from 15 countries, including India, at the Marina Bay Sands Convention Centre here, OPPO said its R5 high-definition phone is the world's thinnest at just 4.85 mm in width.

"The N3 was built and designed with our users in mind. We took what our users loved about N1 and made it even better. The N3 is a perfect demonstration of our commitment to design and innovation," said Sky Li, general manager, overseas mobile phone business.

Li said the same was the case with the R5. "We used cutting-edge manufacturing techniques to create a phone that fits perfectly into the users' hands, and that feels incredible," he said.

"The frame has been forged nine times and then finished by hand to give a perfect sheen and feel. It has a quality that is not available anywhere else in the industry."

The N3 focuses on detailing and its 16 megapixel camera can take high-resolution images for high quality prints.

It also showcases unique target-tracking focus shift function -- users only need to identify the target in focus and the camera will constantly modify its angle to follow the moving target, helping users create some clear, pristine photos and videos.

As regards the R5, OPPO said it uses what is called phase-change material that keeps it at a constant cool temperature while maintaining functionality. It lets you shoot with a maximum focus time of 0.18 seconds and delivers 50 megapixel, high-def picture clarity.

"The R5, like the rest of the R series smartphones, delivers a truly stylish, exquisite and distinctive design and will continue to delight our customers with its innovative yet practical functions," said Li.

In addition to add to its user-friendly functionalities, the R5 also includes OPPO's mini rapid charging system, where a 30-minute charge will provide 75 percent battery life and a five-minute charge will allow for a two-hour call.

Both smartphones will be available from launch in the following markets: Australia, Bangladesh, Egypt, India, Indonesia, Iran, Malaysia, Myanmar, Pakistan, the Philippines, Singapore, Taiwan, Thailand, the UAE, Vietnam and China.

In 2013, when OPPO launched the N1, it was billed as the world's first featuring a rotating camera. Its Find7 phone launched earlier this year was designed to take 50 megapixel, ultra-high-density pictures.