Second edition of Vogue Wedding Show 2014 begins in Delhi

Vogue Wedding Show 2014 has returned for the second time to the capital. The three-day bridal exhibition commenced Friday with creations by Indian fashion industry's big names like Manish Malhotra, Tarun Tahiliani and JJ Valaya.

With as many as 44 participants, the wedding exhibition was visited by the niche segment of the society. Dressed in palazzos or dresses, the would-be brides and grooms were either accompanied by their friends or mothers.

While there were collections of popular fashion designers, it was Malhotra's stall that caught attention of many. A bunch of women was heard highly recommending Malhotra's work.

"Quite a few designers are here and they are suggesting how to go about it. It's nice to interact with them. We liked interacting with Manish Malhotra the most. He told me to coordinate colours and gave more styling tips too," Sakshi Jain, 24, told IANS.

Another visitor, Palak Agarwal had similar thoughts and added: "He (Malhotra) also helped with wedding attire for men, so that was good."

If the shoppers had a quality time interacting with the designers, the participants also had a good day in terms of business.

"It's our first exhibition in India. We do more overseas like in Hong Kong. We are getting the right crowd. Our collection, which is on display right now, focuses more on bridal wear so we have jewellery with heavy necklaces and earrings to go with them. We start from Rs.1 lakh," Rishabh Tongya, director, Diacolor India Pvt. Ltd.

Curated by Vogue India, the Vogue Wedding Show in partnership with the Taj Group, also has Flagship by FNP (a floral boutique), Puneet Gupta (wedding cards, personalised invites and gift boxes) and Swarovski as participants.

"It's been good business so far. The point is not to sell here but to drive them to our stores and showcase collections. We want to push the idea of gifting a shawl. Starting from Rs.1 lakh, all the products are for women," said Bhuvan Ahuja, retail head, Ahujasons shawlwale (P) Ltd.

Ahujasons, established in 1979, had to spend "quite a lot" for the stall but they find it worth every penny and want to be a part of such exhibitions in future.

"We have never been a part of exhibitions. We do plan to do more and we are looking for Delhi and Middle East markets," he said.

Sachin Jain, president, Forevermark Diamonds Pvt. Ltd., is also happy with the footfalls.

"We were sponsors last time too. We don't sell anything. We are sponsoring the show, so we just want people to know the story of Forevermark. It's an important platform. It is not just window shopping and is important for brands like us," Jain said.