A hologram of late singer Whitney Houston will come alive at a show next year, before going on a world tour.
Alki David and his company Hologram USA announced on Friday that they're developing a digital version of the late superstar with the consent of her estate, reports aceshowbiz.com.
The Houston hologram will make its debut at a show which is scheduled to take place at "a major US venue" next year and will be available through David's FilmOn.com. Following the concert, Houston will be embarking on a world tour.
"I was heartbroken when Whitney passed away in 2012. The opportunity to help share her spectacular gifts with the world again is exactly what I hoped for when I built the hologram business," David explained the project.
"We've got technology that's causing a seismic shift in the entertainment industry, and a wonderful partnership with Pat Houston and the estate - I'm confident we'll create the ultimate celebration of Whitney's amazing artistry," he added.
Pat Houston, the deceased singer's sister-in-law and president of the Houston family, added: "It's a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history and to continue a legacy of performances that will not be forgotten in years to come."
Houston died in February 2012. She was found unconscious in a hotel room's bathtub.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
