It had also allowed many on Twitter to take up an increasingly popular refrain: as Mr Vadukut had noticed, "intellectual" is often used as a term of abuse, on and off social media, by many Indians.
It is not just that politicians excoriate "Westernised" Indians for being out of touch with "Indian reality"; it is also that few politicians cite thinkers, intellectuals or historians (Western-made or Eastern-made) when they debate issues of national importance.
It is not just that a great deal of Indian pulp fiction is written by authors who boast that they rarely read books themselves. It's that these young authors represent an entire generation who were brought up to dismiss, sneer at or be suspicious of the idea of reading. Last week, a popular writer thought little of attacking thinkers he hadn't actually read; but his belief that you don't need to go through the hard grind of reading/learning before you express an opinion is commonplace in his generation.
Bluntly, this isn't about "us" and "them" any more, however you choose to see the two sides - intellectuals versus aam aadmi, readers versus TV viewers, thinkers (by implication, out of touch with ground reality) versus doers (by implication, those who understand India). In addition to a nation's GDP and economic growth, there is, for all developing democracies, the very urgent question of how healthy their investment in a strong cultural and intellectual life has been.
India has the human capital, a young and vibrant population, emerging into its first elections and its first attempts to understand public life. Even those pulp fiction writers have at the very least a healthy curiosity about their country and their generation. But what this generation was given, in terms of a thriving intellectual life, was so paltry as to be shameful.
If we don't have the cultural capital, what are we losing by not making that investment? In the World Cities Report 2012, an unusual study of several key cities around the world from Paris and New York to Istanbul and Shanghai, the researchers observed that Mumbai has the energy and rich history a major city requires - but not the cultural infrastructure.
Part of this infrastructure is in the form of museums, art galleries, bookshops, public libraries and just as key, open green spaces that all citizens can access. It is of equal importance that these spaces be accessible to all, and easy to use. India is nowhere near the Singapores and Shanghais, in terms of working bookshops, large, friendly, public libraries, welcoming museums and galleries. These exist, in several Indian cities, but in tiny pockets of privilege, not as automatic public goods that should be available to all.
The economic cost of not setting up libraries is actually quantifiable: a key US study indicates that the US library industry spends as much (roughly) as magazine advertising, video retail sales, bars and taverns, and more than, say, the golfing industry. US librarians claim that they do far more business than Amazon.com, simply in terms of buying and distributing books among readers.
Indians who became teenagers in the last decade grew up, for instance, at a time when independent bookstores were shutting down, and when the large bookstore chains in most malls carried bland, predictable stock. Few Indians have access to public libraries of any worth.
Despite the presence of some libraries with extraordinary collections - the Asiatic Society in Kolkata, the Khuda Bakhsh Library in Patna, the Mithila Sanskrit Shodh Sansthan in Varanasi - we have nothing like a thriving library culture. The best humanities libraries in India are often open to only scholars, not to the public at large. In their book on libraries in India, Jashu Patel and Krishnan Kumar note the lack of good science and technology libraries and specialist libraries as well. When Indian companies complain of a lack of skilled recruits across a variety of fields, that absence is the direct consequence of the gaping holes in our cultural infrastructure.
It isn't just libraries and museums, important as these might be. A thriving intellectual culture is almost always a culture with a memory - with an awareness of the many strands of its own history. Behind the taunts and the easy dismissals of intellectuals, "readers", "big words", "arty" people, there is the anger of the disenfranchised, those who have, for no fault of their own, been denied access to their own intellectual history.
This generation may not know about the marginalisation of historians, artists and philosophers across India in the last two decades, but some absences are felt, even when they are not articulated. This unwillingness to invest in and create cultural capital has gone on for decades. The price we've paid is to create a situation where most Indians live well below the intellectual poverty line.
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