Hoardings have come up across New Delhi urging people to turn vegetarian. Released by Prerna Educational Research Society, the motive seems noble, but the messages are incongruously sentimental. For instance, one hoarding shows two fish placed side by side, with one of them saying: "Pity, some birthdays never come". Another has a chick and a hen on one side of the frame and a plate of cooked chicken on the other. The cooked chicken says, "My mom is anxiously waiting at home!"
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