Selling toothpaste, shampoo is one thing and selling insurance, pensions policies another. Lately, players from the banking and finance industry have tried to emulate the success of their FMCG friends by hiring Bollywood icons to endorse their products. For instance, IndusInd Bank on Monday announced that Neetu Kapoor and Jimmy Shergill will be starring in its new advertising campaign. Not long ago, Ranvir Shorey was endorsing the brand. While Amitabh Bachchan endorses ICICI Prudential Life Insurance, Akshay Kumar has been promoting Mannapuram gold loans. But the question remains: To what extent does your decision to buy an insurance policy or take a loan depend on what your favorite actor is endorsing?
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