At an event to announce the launch of Patanjali Ayurved's atta noodles, someone from the audience urged company co-founder Ramdev to intervene in the cooking gas sector in the country, considering that the fuel is perpetually in short supply. After listening to the speaker patiently, the maverick yoga-guru-turned-FMCG-marketer said: "Bahut hi achha sujhao hai (good suggestion). Par abhi hum kuch aur kaamo mein vyast hai (but I am busy with other things at this point)." Could we expect swadeshi cooking gas to take over Indian kitchens in the near future just as Ramdev's consumer products have taken over shop shelves in recent weeks?
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