Barista Lavazza launches new offering 'Hot Deals'

A first initiative by any cafe chain in India

Barista Lavazza, the leading coffee chain in India, has taken yet another step for its guests to enjoy the best offers at their favorite coffee shop. Barista Lavazza, part of Lavazza in India, today announced the launch of this new initiative ‘Hot Deals’, for passionate coffee lovers of the country. Guests will now have more reasons to visit Barista Lavazza cafés and enjoy attractive offers.

Barista Lavazza guests will now be entitled to this new initiative by simply registering themselves on the Barista Lavazza website or Facebook. Once successfully registered, the guests will get directed to the page on the website, where they can access the following… 
· Hot Deals 
· Post your Idea 
· Share a memorable experience 
· Share a recipe

Saurabh Swarup, Head-Marketing & Product Development, said, “At Barista Lavazza, we always strive to present the best coffee experience to our guests. This is yet another step towards this direction. We welcome our guests to explore the exhaustive range of Barista Lavazza delicacies in the most attractive and exciting ways.” On registering, guests get the privilege of downloading an attractive offer coupon available on the hot deals section. Guests just need to carry the print of the downloaded coupon at the nearest coffee shop to avail the attractive offer. As part of the launch, guests can enjoy four offers every month and all offers are available across all Barista Lavazza cafés in the country except for corporate, franchise and airport stores.