Unique initiative to provide Easy to use solution for employment needs of ‘Blue collared’ workforce
Canvas M Technologies, Tech Mahindra’s VAS subsidiary and part of the US$ 11.1 billion Mahindra Group, focused on developing and deploying utility VAS solutions, applications and platforms for organizations globally today announced the launch of its unique service “Saral Rozgar”.
“Saral”, as the name suggests, is a bouquet of easy-to-use utility services, accessible through reachable mediums such as Voice. The idea behind the “saral” set of services is to take advantage of the huge penetration of mobile services across the population and provide internet like services to the section which doesn’t have means or literacy to access internet for their advantage. This service provides user friendly options like search, discovery and a virtual market place more accessible to the bottom of the pyramid.
The first product from this bouquet, “Saral Rozgar” (www.saralrozgar.com), is a distinguished mobile VAS solution from CanvasM targeted at providing utility based service to bottom of the pyramid , the blue-collared job segment. Using this service, blue collared job hunters will be able to create resumes and apply for jobs through their mobile handsets over a simple voice call and the potential job providers will have access to this database enabling them to reach out to the job seekers directly through automated channels such as SMS (short messaging service) or a voice call.
Saral Rozgar won an award for "Excellence in Innovation with Rural Telecom Focus” at the 5th National Telecom Awards 2011 held on the occasion of World Telecom Day on May 17, 2011 at Siri Fort Auditorium, New Delhi.
On the occasion of the launch, Mr Jagdish Mitra, Chief Executive Officer, CanvasM Technologies Limited, said “It is the first ever service, which provides internet like services of search, discovery and a virtual marketplace through voice, which is a preferred medium in India. Our initial offering on this medium is targeted at providing much needed organized market place for the employment of Blue collared workforce. Resume creation has never been so easy for the blue collared workers. Saral Rozgar provides first ever organized database of blue collared workforce on the internet. This service provides a unique platform for both organized and un-organized sector to save cost, effort and enable a faster turnaround time for reaching out to the potential job seekers. With mobile VAS providing huge opportunities across sectors and projected to pace up further, we are confident that with this service, both job-seekers and job-providers will be able to explore the opportunities and benefit out of this unique service solution.”
There are more than one hundred categories of job seekers available under this service, which can enjoy the benefits of low cost service; location based opportunity matching; direct interface with job providers through the medium that they prefer.
Dr Leena Gupta, Secretary, Rashtriya Rozgar Mission, quoted “Our collaboration with CanvasM and launch of the ‘Saral Rozgar” will provide a huge opportunity for the blue collared workforce in the country and an unique platform for the job-providers to explore the cost efficient and time saving service ”Leena Gupta also added that the Job Mela (2nd April 2011 to Tuesday-12 April 2011 ) organized by RRM in collaboration with Saral Rozgar got registration of 4000 Job seekers, and placed 2000 + job seekers with RRM’s existing Job providers.