Delhi Duty Free hosts tasting session at the airport

Image
Announcement Corporate
Last Updated : Jan 20 2013 | 8:45 PM IST

Delhi duty Free has launched another passenger engagement program now before the travellers fly to their destination they can taste exclusively launched Laphroaig 18YO the No. 1 Islay Single Malt Scotch whisky and the recently launched Johnnie Walker Black Label’s older brother- Johnnie Walker DOUBLE BLACK.

A dedicated tasting bar has being introduced for these sessions at Departures. This promotion will enable passengers to sample malt whisky and Blended whisky and we also have a team of specially-trained staff to give one-to-one tasting sessions tailored to customers.

Laphroaig 18YO is made in limited quantities each year and savoured by a fortunate few. It is a well balanced, full bodied whisky offering a long, sweet and intense finish. The whisky constitutes a multitude of flavours on the nose, smoked ham, spice, fruitcake, wood, ginger and a touch of butter. It is bottled at 48% ABV and non-chill filtered for a depth of taste and texture.

And Double Black Double Black is a rich, intense, smoky blend containing naturally smoky whisky and it is matured in deep charred old oak casks. It is for more adventurous drinkers who are looking to experiment with something new from their favorite brand.

Earlier DDFS hosted the tasting sessions of Highland Park, Johnnie Walker XR 21YO and the Irish whiskey and have seen a tremendous response from the travellers. Such activities not only help in building relationship with passengers but it’s really appreciated and enjoyed by the passengers as they cant taste before buying anywhere else.

About DDFS

Delhi Duty Free Services Pvt. Ltd. (DDFS) is a joint venture company between DIAL (Delhi International Airport Limited), IDFS (Indian Duty Free Services) and ARI (Aer Rianta International). The company was awarded the concession to manage and operate the Duty Free Shops at Terminal 3, Indira Gandhi International Airport in Delhi. DDFS will be single largest duty free retail operator in India operating out of T3, the 6th largest single terminal building in terms of floor area. As India’s progressive economy continues to grow, DDFS sees an exciting opportunity within the airport retailing business ensuring Delhi Duty Free is established as one of the world’s prominent travel retail shopping experiences and destination.

 

 

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 15 2011 | 4:19 PM IST

Next Story