Experian launches 'Triggers', a unique notification service

• Signals next phase of credit risk management products for India
• Axis Bank and Fullerton the first customers to implement Triggers
• Provides banks and NBFCs daily, flexible and accurate assessment of the risk and revenue potential of its  customers

Experian Credit Information Company of India Private Limited, the first CICRA licensed credit bureau in India, today announced the launch of Triggers™, a unique notification service, which, for the first time, provides Indian banks and NBFCs with quick and accurate information about consumer credit activity to lending institutions.

By providing automated notifications about changes to a customers’ financial situation, Experian Triggers™ can help banks and NBFCs to take the immediate necessary action to maximize their customers’ revenue potential, minimise bad debt and maximise retention.

Triggers™ signals the roll out of more products and services in India from Experian’s Customer Management Services Suite – which will enable Indian lenders to unlock even greater customer insight from its rich consumer credit databases. Experian’s customer management products are used by many leading banks and NBFCs around the world to deploy customer level strategies across the organisation; increasing customer value and account revenue whilst reducing operational costs, credit losses and customer attrition.

Phil Nolan, Managing Director, Experian Credit Information Company of India Private Limited, said, “The Indian credit industry is in a high growth phase. With growth, however, comes risk, so it is essential that banks and NBFCs have a much clearer understanding of their existing customers’ credit exposure with other lending institutions, any changes in their repayment behaviours and indeed if they are actively seeking new lines of credit.

With the launch of Triggers, Experian is delivering even more innovative services to enable the Indian retail banking industry to identify, prioritise and implement enhanced customer level strategies for improved business performance. Lending institutions can now proactively manage their customer relationships, leaving reactive strategies in the past – this marks the start of a new era of customer relationship management in India. We are also pleased to announce that Axis Bank and Fullerton have already selected Triggers.”

“The launch of Triggers represents a new dimension in Account Management for the Indian Banking industry. The daily notifications will help Axis Bank in expanding its share of wallet, managing risk exposure and delinquency management,” said Mr Jairam Sridharan, Senior Vice President - Head Consumer Lending & Payments, Axis Bank.

Mr. Anindo Mukherjee, Executive Vice President, Fullerton India Credit Co. Limited said on the occasion, “Fullerton has been building a multi-bureau environment with the help of Experian and is pleased to be one of the first customers for Triggers. We believe that Experian’s Value Added Services such as Triggers will give us a competitive edge in India.”

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.