Ford India lowers prices of the Endeavour

In lieu of the duty cut announced by the government

Ford India today announced a reduction in the price of its premium SUV, the Endeavour by Rs. 6,000.

This new pricing of the Endeavour is a direct result of the announcement made in yesterday's Union Budget. It has been proposed that the excise duty applicable on cars of engine capacity 2000 cc and above will be reduced from Rs. 20,000/- per vehicle to Rs. 15, 000 per vehicle.

Tim Tucker, vice president, sales, Ford India, said. ''The additional duty reduction has been a welcome step taken by the Government though the reduction is limited only to large cars. We are pleased to pass the benefit of the reduction on the Endeavour to the consumer in entirety.''

The price reduction of Rs. 6,000 will be applicable to all three variants of the Endeavour.  The base model (2.5 Litre) of the Endeavour will now be available at Rs. 15, 01,000 (Ex-showroom, New Delhi). The Ford Endeavour is available in two other variants – the 2.5L XLT and the 3.0L Thunder Plus.

The J.D. Power Asia Pacific India Vehicle Dependability StudySM 2009 rated Ford Endeavour No. 1 in vehicle dependability in the SUV segment. Ford continues to maintain its undisputed leadership position in the premium SUV segment and has sold more than 1118 units through January to June, registering a 29% market share.