Gitanjali Group launches a new brand RIVAAZ?18K Gold CZ

Announces gorgeous diva Sameera Reddy as its brand ambassador

The effervescent Gitanjali Group the country’s largest integrated jewellery maker and pioneer in branded jewellery today launched “RIVAAZ” a new line of Gold CZ jewellery that marks the company’s foray into the hitherto untapped cubic zirconia market. Bollywood diva and style icon Sameera Reddy was also announced the brand ambassador for the jewellery.

Commenting on the occasion Mr. R. K. Menon, Head- Jewellery and Retail Division Gitanjali Lifestyle said, “RIVAAZ, is a collection of 18K Gold CZ Jewellery launched to give the consumers an exciting and affordable choice within Gold fully backed with all the assurance and legacy of the Gitanjali Group – a Group which has successfully launched and nurtured brands like Gili, Nakshatra, D’damas etc. With tall the fantastic and aggressive plans that we have put together to popularize RIVAAZ, I am confident that RIVAAZ would become the consumers First Choice in this segment, like other brands from the Gitanjali Group.”

Commenting on the occasion Sameera Reddy, Brand Ambassador Rivaaz said, “It gives me immense pleasure to launch a new brand like ‘Rivaaz”. As a woman I love wearing jewellery and am happy that Rivaaz is such gorgeous and affordable range available in a myriad of designs with both traditional and personal touch. I personally endorse it as I can totally depend on the brand value as the Gitanjali Group backs it. ”

RIVAAZ is unique for its delicate and lightweight designs, exemplary finish, high “wearable quotient” and very high value-for-money propositions. RIVAAZ gives the consumers the flexibility to adorn themselves according to their needs, moods and preferences. RIVAAZ is a brand in 18K Gold with Signity Cubic Zirconia the collection has more than 500 designs in rings, pendants, earrings, necklaces and bangles. It also has a range in religious pendants & Tanmanyas. The price range of the Riwaaz collection starts from Rs.2000 – 12000.

“In our effort to find the right brand ambassador for RIVAAZ - a brand of mass appeal, we have chosen the gorgeous and vivacious actress Sameera Reddy to endorse RIVAAZ , which like her is a combination of the traditional and modern. Sameera lends a refreshing dimension to the brand and adds the glamour and vivacity that she is known for . We are excited about having her on board as the new face for RIVAAZ”, added Mr. Menon.

About Gitanjali Gems & Jewellery Ltd (GGL):

Gitanjali Gems Limited, a DTC sightholder, is one of the largest integrated diamond and jewellery manufacturers and retailers in India. Its operations include sourcing of rough diamonds from primary and secondary source suppliers in the international market, cutting and polishing the rough diamonds for export to its international markets, and the sale of diamond and other jewellery through GGL's retail operations in India, as well as in international markets.

The company exports its cut and polished diamonds, and its diamond and other jewellery products to various international markets in Europe, including to Antwerp and Italy, the United States, the Middle East, as well as to markets in Asia, including Japan, China, Hong Kong and Thailand. GGL also sells its branded diamond and other jewellery products under brands, such as Nakshatra, Asmi, Gili, D'Damas, Sangini, Collection G, Gold Expressions and Vivaha Gold, in India through its network of approximately 840 outlets. The Gitanjali Group has extensive knowledge and experience with US product ranges for over two decades.

Gitanjali Gems Limited is also playing a key role in adding capabilities to the Jewellery industry in India by building two SEZs, including one across 200 acres in Hyderabad, one of the largest of its kind.

About Rivaaz:

RIVAAZ, 18K Gold CZ Brand from Gitanjali Lifetstyle Limited is being launched to give the consumers an affordable choice within Gold which comes with all the assurance and legacy of Gitanjali – a Group which has launched, nurtured brands like Gili, Nakshatra, D’damas. Thus bringing prosperity and happiness to countless consumers over so many years. RIVAAZ, from Gitanjali Group is set to delight the consumers with the most amazing range of designs, affordable prices, exciting promotions – choices to change the way one looks.

RIVAAZ, 18K Gold CZ Brand comes with a Lifetime Warranty against manufacturing defects and every consumer would get a warranty card per product. Consumers can look forward to exciting promotions , unique designs in exemplary finish and also avail of an 85% buy back policy on the entire range.