i-mint signs new marketing agencies to accelerate its growth

Mudra | Rediffusion-Wunderman | Dentsu Communications Pvt Ltd

i-mint (Loyalty Solutions & Research Pvt Ltd), India’s Largest Coalition Loyalty Program, today announced the signing of three new marketing and advertising agencies to help the company in brand development, marketing strategies, promotional planning and execution of marketing campaigns.

The Mudra Group has been appointed to drive i-mint’s ATL (above the line) advertisements. Additionally, Rediffusion-Wunderman providing total integrated marketing solutions in India and Asia Pacific regions, has been appointed for i-mint’s BTL (below the line) advertisement push. Dentsu, offering optimized solutions and strategies for the planning and implementation of marketing communication strategies, has been appointed as i-mint’s media agency.

These agencies will together develop creative solutions for i-mint by leveraging the full spectrum of their marketing and advertising capabilities.

"We are very excited to be working with Mudra, Wunderman and Dentsu. This association represents a positive step for the company towards increasing its brand awareness amongst its audience," commented Mr. Vijay Bobba, MD and CEO, i-mint “Their leadership in specific domains will be a tremendous asset to us to engage our customers better.”

About the new marketing agencies:

Mudra: The Mudra Group, India’s leading integrated marketing communications group, offers a customized and collaborative approach which helps clients build enduring and profitable brands.

We utilize our deep understanding of consumers, brands and media to deliver Inventive Brand Solutions through our four agency networks - Mudra India (Branding & Communication ), DDB Mudra (Influence & Behavioural change), Mudra Max (Integrated Engagement & Experience) and Ignite Mudra (Partnerships for Entrepreneurs).

Rediffusion-Wunderman : Rediffusion-wunderman is a 100% subsidiary of Rediffusion Y&R started operations in India in 1998 and has been a leading player in India for the last 12 years. Wunderman is the original architect of response-driven marketing. With 50+ years of innovation, creativity, and insight, Wunderman speaks the customer’s language, creating profitable conversations that build brands and generate sales, across 130+ offices in 55+ countries and 15+ specialized companies. In India, the company partners some of the top brands that include Tata Motors, Allen Solly, Home Town, Kingfisher Holidays, TVS Motor, India Today Group and Birla Sun Life Insurance.

Dentsu: Guided by the Dentsu Group's new corporate philosophy, Dentsu Communications will bring about innovation through various activities beginning in the fields of Digitization, Globalization and Solutions. Dentsu believes their new slogan will guide their business in the communications domain and beyond, such as helping their clients with corporate management issues or challenges in their business operations. Dentsu will always look at the situation the clients are facing, define each core issue, and deliver solutions for them.

About i-mint: The i-mint multi partner program has become India’s Largest Coalition Loyalty Program since its launch in June 2006. i-mint’s partner portfolio includes hundreds of well-known partner brands and companies throughout India. These include ICICI Bank, petrol service station chain HPCL, Air India, and India’s leading online travel company MakeMyTrip.com. Over 10 million members currently use the scheme and enjoy i-mint benefits. Sales made using i-mint cards totalled US $2.8 billion in 2009.

For more information, please visit the website: www.imint.in