Publicis Healthcare Communications Group expands reach to India

Saatchi & Saatchi Health India reinforces network strength in Asia Pacific

Publicis Healthcare Communications Group (PHCG) today announced its first entry into India with the launch of Saatchi & Saatchi Health.

“We are delighted to launch Saatchi & Saatchi Health in India under the PHCG network,” said Ash Kuchel, president of PHCG Asia Pacific. “Saatchi & Saatchi Health India’s strategic and creative input brings an added element to our client services and commitment to excellence.  He continued, “PHCG is committed to serve the needs of healthcare markets around the world.  We are delighted to enter India, marrying our innovative solutions and local expertise in a country that is a catalyst for growth in emerging markets.”

Saatchi & Saatchi Health India is an integral part of Saatchi Focus, a specialist, knowledge based communications agency operating in India for the last 12 years and working with clients in the healthcare, technology, business and talent sectors. Saatchi & Saatchi Health India with offices in Bangalore and Mumbai offers full-service capabilities ideally matched to the healthcare market needs in India.

Malavika Harita, CEO, Saatchi & Saatchi Health and Saatchi & Saatchi Focus said, “Our agency vision echoes the PHCG promise of delivering ‘ideas of purpose’. We look forward to collaborating with our new sister agencies, bringing our progressive thinking and outstanding creative ability to the network.”

India represents a significant growth opportunity for PHCG with rapid growth expected over the coming years.  According to the Pharmaceutical Drug Manufacturers’ and Government of India reports, India is the third largest producer of pharmaceuticals in the world and is already a $8.2 (USD) billion pharmaceutical market, with growth expectations of 10-14 percent per year.  IMS Health predicts India will add $5-15 billion to the pharmaceutical market through 2013.

In addition to the opportunities provided to PHCG by Saatchi & Saatchi Health, this entry into India reinforces PHCG’s growing presence in the Asia-Pacific region.  Earlier this year, PHCG launched Beacon Healthcare in Japan and last year, it opened a Publicis Life Brands office in Shanghai.

About Saatchi & Saatchi Health India
Saatchi & Saatchi Health in India has been set up to handle Healthcare, Pharmaceutical and Wellness brands with an integrated offering across advertising, digital communication, database and relationship marketing, HCP programs, PR, corporate branding, events, print and production and design and packaging.

As an integral part of Saatchi & Saatchi Focus they have most of the capabilities in-house, built over the last 12 years servicing a mix of clients from the healthcare, technology, business and talent sectors.  As part of PHCG, they also have access to resources in APAC and worldwide. They currently have offices in Bangalore and Mumbai and will be expanding into Delhi shortly.

About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Groupe S.A., PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. PHCG is dedicated to delivering ideas of purpose that compel action, change lives, and amplify business outcomes. With more than 3,000 employees, PHCG manages nearly 20 agency brands through 41 offices located in 10 countries. For more information, visit: www.publicishealthcare.com