Tata Photon Plus awarded as the 'Product of the Year 2011'

Tata Teleservices Limited (TTL), India’s fastest-growing pan-India telecom service provider has added yet another feather to its cap as Tata Photon Plus, high speed mobile broadband services has been awarded the coveted ‘Product of the Year 2011’ award for the best innovation under Wireless Mobile Broadband Category, post a rigorous survey conducted by A C Neilsen, one of the leading market research agencies. This award is yet another acknowledgment to Tata Photon’s commitment of ushering in pioneering industry defining propositions for its target audience.

Renowned Ad Guru Alaque Padamse presented the prestigious award to Mr Shashank Pore, Head, Brand Communications & VAS, Tata Teleservices Limited at the award function held in Mumbai.

On receiving the award, Mr Shashank Pore, Head Marketing Communication & VAS, Tata Teleservices Limited said “It is indeed an honor to receive this award and be recognized as the best amongst our peers in the industry. This survey which was conducted across 30 cities and 30,000 target audience has further helped us in evaluating how successful we have been in consistently evolving the product parallel to the changing demands of the customers. This award reaffirms Tata Photon’s efforts to set industry benchmarks in innovation and service excellence. I am grateful to the honored consumers for acknowledging our efforts in this category and providing recognition to our spirit of leading innovation.”

Tata Photon Plus mobile broadband service allows customers to be connected—not only for mails, but also for downloads, large files uploads, photo sharing, etc. It also allows users to send and receive SMS and is compatible with both laptops and desktop PCs. With Tata Photon Plus, customers can avail the benefit of multiple services such as access to rich text and images, Web browsing, blogging, social networking and bookings for travel, e-commerce, jobs, entertainment and more. The ultimate USB Wireless Internet Device offers speed up to 3.1 Mbps anywhere, anytime on the go.

About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the brands Tata Indicom, Tata DOCOMO, Tata Photon, Tata Walky and Virgin Mobile India, and operates its wireless networks on both the CDMA and GSM technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country, serving over 88 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched 2G GSM services under the TATA DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India. Tata Teleservices Limited also has become the first Indian private operator to launch 3G services in India under the brand name Tata DOCOMO, with its recent launch in all the nine telecom Circles where it won the 3G license. In association with its partner NTT DOCOMO, the Company finds itself suitably positioned to leverage this first-lover advantage. The company has also launched a new brand on the GSM platform—T24—in partnership with Indian retail giant Future Group. TTSL’s bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services.

For details, visit www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com