'Men and women have different dating rules'

Researchers have found that what may be a turn-on for men seems to be a turn-off for the ladies, and vice versa.

Men seeking on-line dating success should say they enjoy volunteering and dog-walking. But analysis of what men like best in a woman shows going to bars and clubs, exercising and going to the beach among their top five interests.

Top turn-offs for women include going to bars and clubs, going to the beach and exercising, the 'Sunday Telegraph' reported.

A study of the on-line activities of more than 101,000 members of on-line dating site eHarmony shows the two sexes have very different checklists for potential partners.

Men are attracted to social butterflies and turned off by female volunteers. The opposite is true for women.

Top turn-offs for men were women who enjoyed the computer, reading, watching television or going to the movies, while women weren't drawn to men who went out too much, shopped or played sport.

The site's relationship expert, Dr Gian Gonzaga, said women tend to seek men who were kind, intelligent and loyal, while men preferred active and social partners.

"Men who volunteer possess qualities that are important to women, like kindness, which is why this resonates so highly with women.

"On the flip side, women also want someone who is loyal to them, and a man who is always at the bar may be perceived as more loyal to his mates," Gonzaga said.