Aeris, Hello Tractor to provide tractors to farmers on lease

The US-based technology firm Aeris said Tuesday it has tied up with Hello Tractor to provide tractors on lease to Indian farmers.

Aeris and Hello Tractor launched this service in India and the ASEAN region at a session on India-Africa- ASEAN: Internet of Things (IoT) in Agriculture', organised in association with FICCI, the industry body said in a statement.

The two companies will start their service with 500 tractors in next 2-3 months, targeting states like Uttar Pradesh and Bihar where there are less number of tractors, said Rishi Mohan Bhatnagar, President, Aeris India.

The partnership enables the pay-as-you-use model for small holding farmers to use tractors with innovative commercial models.

With the Aeris IoT platform, called Aeris Mobility Platform, tractor tracking, utilisation time and billing is simplified, based on time in the field and area covered.

"After successful alliance with Hello Tractor to enable 'Tractor-as-a-Service' in Africa, we are now launching this in India and the ASEAN region. The service eliminates the need to invest upfront and brings down the operational costs with the pay-as-you-use model for small holding farmers," Bhatnagar said.

This alliance would help farmers access more affordable, dependable, and transparent tractor services that can make a real difference in shaping the future of agriculture, said Jehiel Oliver, Founder & CEO, Hello Tractor.