The Assam tea industry is facing stiff challenge in the world market, due to entry of new tea-producing countries, Chief Minister Sarbananda Sonowal said on Sunday.
"New countries have entered the tea production centre and this has led to immense challenges to the Assam tea industry," he said, while laying the foundation of a Tea Tourism Centre at Tocklai Tea Research Institute in Jorhat.
The centre is to be built under the 'Uttaran Scheme' of the Assam government.
He said the state's tea industry would have to upgrade the quality of production to tide over the threat.
Researchers and scientists of the Tea Research Institute must come forward with new inventions so that Assam tea can recapture the world market, Sonowal added.
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