Despite an estimated Rs 70,000 crore carbonated soft drinks (CSD) is under pressure in the beverages market, a city based company remains optimistic about its future in the country.
"CSD in India is going to stay and will grow despite the fear that it is slowing down. With this believe we have introduced an Indian brand 'Fly Up' in carbonated drink segment during the festive season," Greenfizz Beverages Director Pramod Lundia told PTI.
He said "the main brunt is on colas and not the other variants. The total beverage market is shared equally between carbonated drinks and non-carbonated drinks."
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