Prime Minister Narendra Modi will address six regional meetings during the 192-day-long exercise ending in December 24, while Union Ministers Rajnath Singh and Kalraj Mishra, two leading saffron faces from the state, will be the key speaker at 10 meetings each.
BJP President Amit Shah will address 10 other rallies. The party has planned 30 rallies of its national leaders. Uma Bharti will attend six of them.
The four yatras will converge in Lucknow on December 24 after traversing over 17,000 km, Prasad said.
The first yatra will start from Saharanpur on November 5, second from Jhansi on November 6 and third and fourth from Sonbhadra and Balia on November 8 and 9, respectively.
Shah and Mishra will be present during the launch of all the four yatras, while Singh will be present at three venues, except Saharanpur.
BJP has 71 Lok Sabha MPs from the state which has 80 seats.
BJP allies Ram Vilas Paswan and Ramdas Athawale, two Dalit faces of the NDA, and Uprendra Kushwaha will also be joining the yatras.
Pitching for a BJP government in the state, Prasad said the state has suffered from corruption, lack of development and lawlessness as the Samajwadi Party and BSP took turns to rule it in the last 15 years.
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The BJP will organise various programmes focusing on youths, women, dalits and the backwards in all 403 Assembly constituencies.
Each yatra will have 15 vehicles and over 100 leaders and workers accompanying it. 15,000 'parivartan sarthis' will travel across the 50,000 panchayats of the state to reach out to masses.
"Our campaign will be about taking the state from helplessness to hope," he said.
While the socialism of Ram Manohar Lohian has been turned into a dynasty by the Samajwadi Party, Kanshi Ram's mission to uplift dalits has been reduced to uplifting one person, he said, targeting BSP supremo Mayawati.
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