BJP withdraws 'made for each other' ad created for BMC polls

BJP has withdrawn a TV ad, made as part of the party's campaign for the upcoming Brihanmumbai Municipal Corporation (BMC) polls, after criticism in social media.

"The ad 'Mumbai and BJP: Made for each other' has been withdrawn after considering public sentiments," Maharashtra BJP's chief spokesperson Madhav Bhandari told PTI here this evening.

The ad, which featured college friends, ended with a youth telling his friend that they were 'made for each other, just like BJP is made for Mumbai'. To this, she replies, "Chal (let's go)."

There was a volley of negative comments on social media about the 'punch line' of the ad, following which the party decided to pull it out of circulation.

Meanwhile, posters featuring CM Devendra Fadnavis and declaring "ha shabda maza ahe (this is my word)" have been put up all over the city to counter Sena posters, which claim credit for work done by the civic body, ahead of the February 21 BMC election.

The BJP posters have the tagline as "parivartan tar honarach (change will happen)" denoting its resolve to dethrone the Sena in the BMC.

Besides the official BJP posters and social media accounts, animated videos depicting the Shiv Sena as a "corrupt tiger" being controlled by a "lion" are also making the rounds.