Blueair on expansion spree in India, aims to feature in top 3

Sweden-based air purifier firm Blueair, which aims to be among the top three in the Indian market within 3 years, is doubling its sales network by adding up to 12 stores this fiscal.
The company would add Kolkata and Chennai in its sales network this year apart from six other metros - Delhi, Mumbai, Bengaluru, Hyderabad, Ahmadabad and Pune where it is present.
"We are planning to have up to 24 stores by the end of FY 2015-16. Blueair would add around 10 to 12 stores this fiscal," Blueair Business Head in India Vijay Kannan told PTI.
Presently, Blueair has around 13 stores in six cities.

The company is focusing on expats, NRIs, embassies and affluent class people, who are comparatively more conscious about the benefits of clean air.
"To expand our market share, we would focus on network expansion, product innovation and providing latest technology," he added.

Blueair, which is a premium luxury brand, sells four models priced in the range of Rs 40,000 to Rs 95,000.
"Our products are more expensive from others as we focus on CADR (clean air delivery rate). This year, we are targeting to sell around 3,000 units," Kannan said.
At present, Blueair is importing its products from Sweden. It has total three manufacturing plants in Sweden, China and US.