In a pilot campaign in July, posters displaying the message "In the UK illegally? Go home or face arrest", were driven around areas of London on the back of several vehicles.
They were part of a wider clampdown on immigration by Prime Minister David Cameron's Conservative-led coalition government, but they were condemned for being offensive and ineffective.
Home Secretary Theresa May, the head of the interior ministry, told lawmakers in the House of Commons that an interim evaluation of the pilot had shown "some returns".
Business Secretary Vince Cable, a member of the Liberal Democrats who are the junior partner in the coalition, had described the campaign as "stupid".
The opposition Labour party accused the government of employing language used by far-right groups in the 1970s.
Britain's advertising watchdog received hundreds of complaints about the posters.
It said the posters should not appear again in their current form because they used misleading statistics, but ruled that they were not offensive.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
