The sect launched its own cleanliness initiative "Ho Prithvi Saaf, Mitey Rog Abhishaap" (Cleanse the Planet Earth to Remove Disease and Curse) three years ago and Mumbai event is part of it. The drive was started from Delhi in September 2011 and has covered 27 Indian cities so far.
Gurmeet Singh will be inaugurating the drive by wielding the broom himself at MMRDA Grounds in Bandra-Kurla complex in suburban Mumbai.
The drive focuses on involving people from all walks of life to clean not just loads of garbage, but also choked sewers, stagnant drains and stinking toilets.
Another important feature of the drive would be providing dustbins at significant vantage points in the metropolis.
The Dera's initiative is separate from Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi on October 2. Gurmeet Singh has pledged his support to the Central Government's campaign.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
