CricIQ is the ultimate cricket challenge, with multiple stages online, via the dynamic digital question platform and video rounds, and culminating in a final event in Bangalore.
CricIQ is a dedicated cricket fan test on a digital platform that includes, a format that gives cricket-crazy fans multiple chances (three attempts a day), an inexhaustible question bank to ensure that no user gets previously attempted questions in any of his future attempts, a fan contest in real time using live videos.
CricIQ targets the country's massive fan base by delivering a product, which appeals to three central elements: the huge and passionate base of cricket fans, the love for tests and challenges that exists in India, and the waysthat modern Indian consumers are using digital media.
Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India explains, "CricIQ reinforces ESPN's commitment to creating fantastic digital experiences for cricket fans. We have used our 20 years of heritage and knowledge and our unmatched collection of news, information and data to bring fans a truly dynamic and engaging experience.
Open to fans of all levels of knowledge, the quiz honours - and tests - those who have gone above and beyond the norm in their role as fans. CricIQ will combine leading digital product development and technology with an engaging format, starting from digital and culminating on-ground, to unite users across platforms and deliver an immersive eight-week-long experience.
