Force Motors eyes to sell 23,000 vehicles this fiscal

Company had launched three vehicles- Traveller 26, Traveller 26 (super luxury) and Traveller 26 School Bus so far this financial year

Commercial and passenger vehicles maker, Force Motors Ltd, today said it expects to sell 23,000 vehicles during the current fiscal.

Ashutosh Khosla, president (sales and marketing) Force Motors, also said it is actively looking to tap the huge potential that the Indian defence sector offers.

"Currently, we have a capacity to make 33,000 commercial vehicles a year from our Pithampur plant. We sold 20,000 units last year and we may end up selling 23,000 units this year before March 31," he said, adding that the current utilisation the plant stood at is 70%.

He said the company launched three vehicles- Traveller 26, Traveller 26 (super luxury) and Traveller 26 School Bus - so far this financial year.

"Defence is definitely a good opportunity. We are already supplying paramilitary ambulances to the armed forces since the last one year. We have the capability to customise our vehicles for troops movement," he added.

Announcing the launch of Force Traveller 26 School Bus in the Hyderabad market, Khosla said the company grew 22% in the 9-to-20-seater bus category, taking its market share to 61% from the earlier 51.

The company has a market share of 21% in the 26-seater bus category, he added.