HP pinning hopes on venture in offering contract based service

Computer maker Hewlett Packard is pinning hopes on its venture of offering contract based service to customers with the launch of its latest large format print devices, according to a top company official.
Hewlett-Packard India Sales, Country Manager (Design business), Mahesh Kumar Soni said this was the first time the company was offering contract model for printers targeted at various industry houses, including Public Sector Undertakings, coffee shops and design firms.
"This is for the first time we are offering this service. We have got very good response. What we are offering is Rs 29 per millilitre (per contract) for a device so that the users can focus on their work", Soni said.

He was speaking to reporters after launching the company's latest HP Designjet T3500 Production eMultifunction Printer, T7200 Production Printer and software programme HP Designjet SmartStream.
He said the HP Designjet T3500 emultifunction printer and the T7200 production printer are used in large format printing areas and the company was offering them under "contract" model.
Giving details, he said users buying the product (a multifunction printer) from HP would be offered a contract by the company for five years.
According to research firm IDC (International Data Corporation), HP holds highest market share in the designjet industry at 65 per cent, he said.

The launch of new range of printers by HP is part of the company's plan to expand its existing large-format portfolio with new devices and software designed to meet specific business that demand high volume, production printing.