ICC, MRF Tyres announce four-year partnership

The International Cricket Council (ICC) and MRF Tyres today announced a four-year deal which confirms the tyre maker as a Global Partner for ICC events from 2016.
The announcement was made at the MRF Tyres headquarters in Chennai at a function attended by ICC Chief Executive, David Richardson, MRF Tyres's Chairman and Managing Director, K M Mammen, former India captain and MRF brand ambassador, Sachin Tendulkar, and other officials.
The ICC and MRF Tyres recently completed a partnership at the 2015 World Cup.
Richardson, commenting on the partnership, said: "I am delighted that MRF Tyres has decided to continue its support of cricket by extending its partnership with the ICC for a further four years. Our aim at ICC events is to create an exceptional experience for all involved and I am confident that not only will MRF help us enhance that aim but that the forthcoming ICC events will help MRF promote its brand and expand its reach to other parts of the globe."

Extending accolades on Sachin Tendulkar, Richardson said: "Sachin Tendulkar is one of the games great, in my opinion who had played the game in right spirits whom I had seen as curly haired 17 year old back in 1991.