Rawat said the world used to flock to the Valley, but people were not being able to come there now because of the prevailing unrest.
The Valley has been witnessing a rise in the number of stone-pelting incidents in the recent past.
"Kashmir is heaven. We have to again bring it to the level that was there before. The world flocks to see the Valley, but people are not being able to come because of the tension," said Rawat, who has served in Jammu and Kashmir in four stints.
The situation started deteriorating during his second posting between 1991 and 1993, he said.
He was addressing a group of Kashmiri students who were supported by the Army and have cleared the engineering entrance examination.
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