The Department of Tourism has organised the two-day Lohri Festival at Bagh-e-Bahu here, in collaborations with of various trade associations to showcase the cultural heritage of Jammu.
Jammu Divisional Commissioner Shantmanu inaugurated the festival. Speaking at the event, the Divisional Commissioner said such type of events showcase the unique cultural ethos and heritage of Jammu, besides promoting cultural tourism.
Other attractions of the festival are ethnic food stalls, cultural show with Chajja dance and illumination of Bagh-e -Bahu. Tomorrow, a procession will be flagged off from Sabzi Mandi Chowk Parade and will culminate at Raghunath Bazar.
Director Handicrafts Tariq Hussain Ganai on the occasion stressed upon creating healthy buyer-seller relations and also generating awareness about various welfare schemes of the department.
He said that expo which would continue till January 22 would not only provide platform and marketing avenues to the artisans but also ensure better products to the buyers.
On the occasion, artists of Cultural Wing of Information Department presented a cultural show which enthralled the audience.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
