Madhur Sugar Grows 17% YOY From Apr to Sept, With Consumers Saying #LooseNahiMadhurSahi

/ -- Madhur, the refined sugar brand from the Shree Renuka Sugars Ltd. group has reported sales growth of 17% in volume terms, for the period April to September 2019, on year-on-year (YOY) basis. Despite news of economic slowdown and lower consumer demand, Madhur Sugar has broken sales records in the month of August by recording their highest sales ever.

"We are excited by this performance, not just because it was in an environment of sluggish demand, but because this growth means that consumers are accepting Madhur Sugar as the preferred choice over loose sugar which is exposed to pests, contamination and handled in an unhygienic manner," said Dr. Satbir Sindhu, President of Madhur division with Shree Renuka Sugars Ltd.

A large segment of the sugar in India is manufactured using cost-effective old processes that make use of sulphur. This sugar is further often stored in unclean godowns exposing it to harmful insects and pests like rats and ants. Once it reaches retail outlets, the sugar is handled by many using unclean hands and is often left open in jute sacks that exposes it to dust, pollution, dangerous impurities and contaminants. These hazards were recently brought to light after Madhur Sugar conducted a social experiment highlighting the harmful factors that are leaving consumers with a bitter taste.

Madhur Sugar invited moms to share their parenting habits especially with regards to food hygiene. While most mothers are extremely careful about ensuring that they only serve the best to their loved ones, there was one important food essential that they had been taking for granted. After candid conversations where the moms were enlightened about the harmful effects of consuming loose sugar, they are now advocating the use of untouched purity that only Madhur Sugar can assure. The social experiment can be accessed here: http://madhursugar.com/loosenahimadhursahi/
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