The Houston-based entity, a wholly-owned subsidiary of Mumbai-headquartered Mahindra group, has provided tractors and utility vehicles to dealers for immediate use in rebuilding efforts.
The company is supporting the Greater Houston Community Foundation and the American Red Cross which are directing funds to benefit the areas impacted by Harvey.
The combined donation of cash, services and equipment will be USD 1.5 million in relief for the cities and counties.
"As a Houston-based company, our employees and dealers have been directly impacted by Harvey. We are saddened to see the devastation left behind, not only in our community, but throughout the region and our sympathies are with the storm victims.
"Mahindra is focused on the recovery and rebuilding process to help our neighbours and friends rise from this storm stronger than ever," said Franklin.
Stephanie Thurman, Director of Human Resources, Mahindra NorthAmerica said: "Mahindra employees are personally involved in the recovery efforts through this company initiative as well as working in their affected communities to offer assistance in whatever way they are able".
The company, which began selling tractors in the US in 1994, has seven distribution points in North America.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
