The world's biggest hamburger chain says it is testing an artificial preservative-free version of Chicken McNuggets, which have practically become synonymous with hyper-processed foods since they were introduced in the 1980s.
The company says it began testing the new recipe in about 140 stores in Oregon and Washington in March.
It's the latest move by McDonald's to try and step up quality perceptions about its food as it works to turn around its business, which has lost customers in recent years.
The company has conceded that it failed to keep up with changing tastes and that it is looking at improving core menu items.
McDonald's did not provide details on what exactly is different about the new McNugget recipe, but said it is "simpler" and "parents can feel good" about it.
Becca Hary, a McDonald's representative, noted that McNuggets are currently fried in oil that contains TBHQ, which is considered an artificial preservative.
The test reflects the sensitivities parents of young children in particular might have about food ingredients.
McDonald's has long marketed to families with its Happy Meals and Ronald McDonald mascot.
The McNugget test was first reported by Crain's Chicago Business.
Last year, for instance, McDonald's tweaked its grilled chicken recipe to remove ingredients people might not recognize. That change removed maltodextrin, which McDonald's said was used to increase browning. Sodium phosphates, which McDonald's said was to keep chicken moist, were replaced with vegetable starch.
Chicken McNuggets are delivered to stores frozen and currently contain a long list of ingredients, according to the McDonald's website, including sodium phosphates. McDonald's said the McNugget recipe it is testing does not have sodium phosphates.
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