French major Michelin ties up with Snapdeal to sell tyres online

French tyre major Michelin on Monday tied up with online marketplace Snapdeal to sell its products through the e-commerce platform.

"Snapdeal with its large subscriber base and pan India reach has been an obvious choice. We believe this new channel will augment our existing distribution and enable our dealers with a parallel sales pipeline," Michelin India Commercial Director Mohan Kumar said in a statement.

Under the partnership, consumers can place an order online via Snapdeal to purchase Michelin tyres from an authorised dealer and request for fitment at a time and place of their choice, the company said.

The consumer has the option of same day free fitment, as well as access to exclusive offers on services like alignment and balancing, it added.

Snapdeal Vice-President, (Omni Channel) Badal Malick said, "Our recently launched omni channel platform Janus will deliver the convenience of online product discovery and offline installation services at the nearest location."