Obama refers to Modi's 'chai pe charcha'

During the 2014 Lok Sabha elections campaign, Modi's 'chai pe charcha' aimed at connecting with the electorate over a cup of tea had become a hit

Press Trust of India New Delhi
Last Updated : Jan 25 2015 | 8:46 PM IST
US President Barack Obama today made a special mention of 'chai pe charcha', a reference to Narendra Modi's pet theme to connect with the voters during the 2014 Lok Sabha polls.

Modi and Obama went for the brief walk at the sprawling Hyderabad House lawns before settling in a special enclosure where the two leaders continued one-on-one talks over tea, reflecting increasing bonhomie between the two leaders.

In a special gesture, Modi was seen pouring tea for his guest and handing it to him in a white cup.

Also Read

"Prime Minister Modi, thank you for hosting me, including our 'chai pe charcha'. We need more of those in the White House. But even as this visit is rich with symbolism, we made substantive progress," the US President said during his joint media interaction with Prime Minister Modi.

During the April-May 2014 Lok Sabha elections campaign, Modi's 'chai pe charcha' aimed at connecting with the electorate over a cup of tea had become a hit.

Modi had connected electronically with several of his supporters at these events. Modi had appeared on a giant screen at tea stalls with a cup of tea in hand and had answered pre-selected questions.

BJP had hosted several such programmes across the country. The Election Commission had asked the BJP to take prior permission for organising its 'chai pe charcha' programme and ensure that the Model Code of Conduct is not violated at any cost.

Congress leader Mani Shankar Aiyar had triggered a controversy at a Congress meet in January last year by reportedly saying, "If he (Modi) wants, he can come and sell tea here at the AICC meet.

"Narendra Modi cannot become the Prime Minister in the 21st century," Aiyar had added. Later, he had accused the media of twisting his words.

Picking up the challenge, Modi had gone to town, saying he had been a tea seller at railway stations and proud to have been so.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Jan 25 2015 | 7:10 PM IST

Next Story