Researchers from the University of Florida in the US said pediatricians should provide parents healthy rules of thumb about online disclosures related to their children.
Parents often create their children's first digital footprints. Previous research has shown that 92 per cent of two-year-olds in the US have an online presence, and about one-third make their first appearance on social media sites within their first 24 hours of life.
"The amount of information placed in the digital universe about our children in just a few short years is staggering," said Bahareh Keith, assistant professor from Florida.
Social media offers many benefits to families, Keith said, including giving parents a voice as they struggle through difficult child-rearing experiences, building community and celebrating the joys of their lives.
"But when we share on social media, we must all consider how our online actions affects our children's well-being, both today and long into the future," she said.
Pediatricians can advocate for increased awareness among parents to protect a child's online identity, researchers said.
Steinberg cautions that information shared can be stolen or repeatedly re-shared, unbeknownst to parents, potentially ending in the hands of paedophiles or identify thieves.
"Even more likely, the child might one day want to have some privacy and control over his or her digital identity," Steinberg said, noting that the first "children of social media" are just now entering adulthood, college and the job market.
Researchers advise never to share pictures that show their children in any state of undress or share their child's actual location in a post.
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